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With the popularity of sites like e Harmony, match.com, OKcupid and literally thousands of similar others, the stigma of online dating has diminished considerably in the last decade.

If you want to think about dating as a numbers game (and apparently many people do), you could probably swipe left/right between 10 – 100 times in the span of time that it would take you to interact with one potential date in ‘real-life’.

It’s a scenario familiar to anyone who has tried internet dating.

You contact someone who appears attractive in their photos, only to discover they’re not quite so alluring in person.

For years the online dating industry has been rigged for attractive people.

They upload selfie after selfie - score dozens of dates - and bask in our shallow society. We're going against the status quo and marketing ourselves for unattractive people who want to meet up and date real people.

But once I did, I would be bombarded with pictures of willies and all sorts."Some of them were so hilarious, I had to show the girls in the office.

At first I was really shocked by it, but it happened so often, it just became laughable."I wouldn’t say I’m very attractive, but I was getting about 53 emails a day from men which would be alerted to on my phone.

In fact, it's estimated that only 12% of swipes on Tinder actually result in a match.